‘Swachh Bharat’ or ‘Clean India’ campaign

clean-indian

NEW DELHI:  As part of the ‘Clean India’ campaign that Prime Minister Narendra Modi launched today, he said he had invited nine people to join the cleanliness drive and requested each of them to draw nine more into the initiative to take it viral.

He also asked people to upload their videos online.

To much applause from his audience at India Gate, as he named each celebrity, the Prime Minister said he had tagged in his cleanliness challenge – Goa governor Mridula Sinha, cricket legend Sachin Tendulkar, yoga guru Baba Ramdev, Congress lawmaker and former union minister Shashi Tharoor, actors Kamal Hasan, priyanka Chopra and Salman Khan, industrialist Anil Ambani and the team of popular TV serial Tarak Mehta Ka Oolta Chashma.

“This is not about Modi… Modi is only one of its 1.2 billion people… this is a people’s task,” the PM said, urging Indians to clean every corner of the country. He said citizens needed to “change their mindset and join hands to clean up India.”

The ‘Swachh Bharat‘ or ‘Clean India’ campaign he said was beyond politics. “It is inspired by patriotism not politics,” he said, lauding previous governments for their efforts towards cleanliness.

“If Indians can reach Mars, they certainly can clean up the country,” the Prime Minister said, admitting that it was a difficult task.

“But we have five years,” he said, referring to his goal of a clean India 2019, Mahatma Gandhi’s 150th birth anniversary

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